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Black typographic graphic featuring the word ENEWS and a small square.

Who We Are banner with a Lilac St. lash product tube angled across a black background.

Lilac St. Who We Are graphic with lash extension text, a white product box, and a red Cosmopolitan badge.

Featured Products

Eternal Lash Cluster Kit

This all-in-one kit includes our award-winning bond and 30 clusters in 3 lengths. Choose from Originals, Prism and Midnight lash styles.

Featured Products

Originals

Available in the Eternal Lash Cluster Kit. Originals are similar to your natural lashes and just as soft, perfect for an effortless look.

Featured Products

Prism

Available in the Eternal Lash Cluster Kit. A gorgeous blend of volume and mixed-length fibers creates a dimensional enchantment.

Featured Products

Midnight

Available in the Eternal Lash Cluster Kit. Ultralight fibers tightly clustered with a criss crossing flair for the perfect balance between drama and whimsy.

Featured Products

Bond Breaker

The effortless way to remove Lilac St. lash clusters. Melts away lash bond while nourishing your natural lashes.

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Purple banner listing target customers: beauty enthusiasts, lash-aware makeup wearers, and lash extension wearers.

Purple graphic listing Lilac St.s target customers: beauty enthusiasts, low-maintenance makeup wearers, and lash extension.

Content Best Practices graphic with text guidelines and a portrait of a woman framed in red.

Mobile graphic titled Content Best Practices with guidance to talk to the camera, tag lilacst, and avoid text overlays near.

Lilac St. Things to Know banner with a lash cluster illustration and text about lightweight, lash-loving, long-lasting wear.

Lilac St. Things to Mention section with bullets about comfortable lash clusters, flexible bond, and customizable styles.

Lilac St. lash clusters shown on a woman, a close-up eye, and an application scene.

Lilac St. Things to Know graphic with a lash cluster illustration and callouts for lifelike, lash-loving, long-lasting wear.

02 Things to Mention graphic listing comfortable, undetectable lash clusters, up to 10 days of wear, and salon time saved.

Purple circle labeled 03 beside the words THINGS TO SHOW.

Before/After lash effect

Macros of upclose lash application and feathering of wisp

Demonstrate durability by tugging the cluster or washing your face

Before/After lash effect

Macros of upclose lash application and feathering of wisp

Demonstrate durability by tugging the cluster or washing your face

CREATOR GALLERY

How To Apply

Prep

Clean your natural lashes with Prelude Priming Pads. Arrange wisps on Lash Pad. Gently dab and wiggle a light coat of Eternal Bond at the root of your natural lashes.

Lash

Using Lash Applicator, pick up the wisp by the tip and place under your natural lashes, aligning the spine along the root of your lashes. Working from outer corner, slightly overlap wisps for a seamless look.

Seal

Swipe a thin layer of Crystal Coat to the inside of the applicator tips and fuse by squeezing the wisps and your lashes together at the base to seal the bond.

Clean your natural lashes with Prelude Priming Pads. Arrange wisps on Lash Pad. Gently dab and wiggle a light coat of Eternal Bond at the root of your natural lashes.

Swipe a thin layer of Crystal Coat to the inside of the applicator tips and fuse by squeezing the wisps and your lashes together at the base to seal the bond.

Lilac St. lash remover tube with wand beside removal instructions on a pale lavender background.

Lilac St. Bond Breaker applicator with a flat brush and comb wand for removing lash clusters.

Highlight how the lash looks on the eye—its blend, lift, and softness.

Tip 1

Get viewers attention with a strong HOOK.

Tip 2

Emphasize the premium feel and weightlessness during wear.

Tip 3

Speak to the breakthrough innovation and how it elevates the DIY lash routine.

Tip 4

Incorporate shots of the product in use B-ROLL.

Tip 5

Don’t forget a call to action for viewers to take the next step.

Tip 6

MARKETING ANGLE IDEAS

Woman wearing lash clusters as water sprays across her face, with a social media comment visible above.

STORY-SELLING

Avoid sales-pitching; use your experience to craft a relatable story that drives consumer action.

EXAMPLE: Disclose your "HATES" (ie. cluster extensions are the solution to a struggle). Offer personalized solutions for "X" people (short/sparse lashes, straight lashes, etc.)

POINTERS: Show the application, share testimonials, and give a real story of a time this product helped you

MARKETING ANGLE IDEAS

Close-up portrait of a woman with dark hair, defined brows, and eye makeup, with white text about her mascaras.

AUTHORITY FRAME

Use your knowledge to position yourself as the authority on this topic & convince others you know best.

EXAMPLE: Mimic an experiment trying other lash products to prove Lilac St. clusters are the best.

POINTERS: Use an authoritative tone, share details to show expertise, use props and visual aids.

MARKETING ANGLE IDEAS

COMPARISON

Show a real product comparison of mascara/salon extensions vs. Lilac St. to show that clusters are the best option.

EXAMPLE: Call out prices, and return on investment of each product. Show limitations of mascara

POINTERS: Show a side by side on-eye comparison

MARKETING ANGLE IDEAS

Split image showing a woman with smudged eye makeup before and refined lash clusters applied after.

PROBLEM/SOLUTION

A story-telling format that shows a clear journey from bad to good in one video.

EXAMPLE: Highlight issues with mascara/traditional salon extensions to the extreme: “mascara CAN’T do this”

POINTERS: Expand the problem, define it clearly in a relatable way, and visually showcase it

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